Rubber Ducky Solutions
Responsive Web Design
Branding
Branding and responsive web design for this Duluth, MN based software company that specializes in developing front and backend solutions for digital platforms, big and small.
Team Makeup: Solo freelance work, client handled development
Project Duration: 6 months (ongoing)
Tools Used: Figma, Illustrator
Site Link: rubberduckysolutions.io/
Project Overview
My client has been a developer for many years and after years of working and cutting his teeth in the tech industry, he decided to venture out and create his own company: Rubber Ducky Solutions.
The Ask
Branding
Create a brand for his company that matched his personality, interest, and values:
Fun and light-hearted
Sincere and honest
Aesthetic nods to the outdoors
Website
Marketing site that reflected the newly created brand to help advertise his development services and act as a way to showcase his abilities as a full-stack developer.
Brand Elements
What’s behind the name “Rubber Ducky Solutions”?
In his own words, “Rubber ducky debugging is a well known practice in the software development world. The idea is to have a rubber ducky (or many) on your desk to explain the problem to and viola! Talking through the problem helps you solve it. Rubber ducky's are a safe, non-judgemental space to work through challenges.”
I pulled in the colors orange and black to reflect those seen on a typical rubber ducky. I then used some common development symbols (parentheses and a caret) and created the image of a rubber duck, a bold symbol that can stand on its own.
To complete the logo, I used a combination of Google fonts that blended the ideas of whimsy and charm with professionalism.
Colors & Imagery
A mix of bright white backgrounds and smoky dark backgrounds were used to make the elements of color (orange, yellow, and subtle gradients of both) stand out and provide emphasis to the most important content.
To add in elements that spoke to my client’s outdoors interests, ambient images of nature, specifically those speaking to creation (a log fire) and journey (a winding road) were used as background elements throughout the site’s design.
TITLE FONT
BODY FONT
Iconography
I created many graphic elements to help blend these emotional elements of the brand with the developmental focus of the company.
Home
HIGHLIGHTSRotating text to speak to multiple common customer struggles
Large use of “Let’s chat” and orange arrow for guidance to proceed through website experience
About Me
HIGHLIGHTSProminent section to display background and introduce himself
Scroll indicator to indicate content sits below the fold
Large bullets to highlight skillset
Section to tell users the story about the “rubber ducky”
Feature of client’s interests to add further depth
My Services
HIGHLIGHTSBackground image symbols the start of a journey with the end goal (mountain peak) in sight
Continued use of common development symbols to build out “icons”
Client Journey
In Review
The client’s brand and website are live and have been well-received!